Tiers

What a tier is

A tier is a membership level. Every customer sits in exactly one tier at a time, decided automatically by whichever number you pick as the threshold type — their points, or how many orders they've completed.

The tier controls:

• how fast the customer earns points (e.g. 5 points per $1),
• how much a point is worth when spent (e.g. 100 points = $1),
• what they get for scanning a product,
• whether they can refer friends, and what both sides get,
• any extra perks you attach as tier rewards.

Most stores start with two to four tiers whose ranges touch but never overlap — for example Standard 0–999, Silver 1000–4999, Gold 5000–99999.

Every tier option explained

The form has two steps, shown in the left sidebar: Information and Rewards.

Step 1 — Information

#	Field	What it means
1	Tier name	What customers see, e.g. "Gold". Maximum 100 characters. Required.
2	Description	The perks blurb on the customer's Tiers card. You can paste a bulleted HTML list (<li> items) and each line shows with a tick mark next to it.
3	Threshold type	What decides who belongs in this tier. See the table below. Required.
4	Point range (start / end)	The band for this tier. A customer whose number falls inside it lands here. The end must be greater than the start, and ranges shouldn't overlap between tiers.
5	Invitation only	On = customers can't reach this tier by earning; they must be invited (for example by a Tier Invitation reward on another tier). Turning this on stops referrals working for this tier.
6	Allow rewards on scan	On = scanning a product code pays out for customers in this tier. Turning it on makes the scan reward fields below required.
7	Scan reward type + value	How much a scan is worth. See the table below.
8	Point spending ratio (PSR)	What a point is worth when spent. Two boxes: Dollar Redeem ÷ Points Spent. 1 and 100 means 100 points = $1.

The three threshold types

Choice	What it counts	Watch out for
Current Point Balance	The points the customer holds right now.	Spending points can drop a customer down a tier.
Overall Points Earned	Lifetime points earned, regardless of what they've spent.	Never goes down — customers keep the status they've earned.
Orders Completed	Number of orders actually delivered to the customer.	Not orders placed or paid — delivered.

The three scan reward types

Choice	What it gives	Extra field
Points	A flat number of points per scan.	—
% Off Points	A percentage discount funded by points.	Also asks for a fallback redeem point value, used when a percentage can't be worked out.
% Off Retail Price	A percentage off the item's retail price.	—

Step 2 — Rewards

#	Field	What it means
9	Give points on each order completed	Turn on to pay points for orders. "Completed" means delivered, not just paid.
10	Points based on pre-tax amount	On = points are worked out on the total before tax. Off = the full amount including tax.
11	Point earning ratio (PER)	Two boxes: Points Earned ÷ Dollar Spent. 5 and 1 means 5 points per $1.
12	Points for product reviews	Points given when a customer reviews a product. This field is required — enter 0 if you don't want it.
13	Referral program	Turn on to let customers in this tier invite friends. Sub-fields below.
14	Image for wallet	The picture at the top of the customer's rewards page — the membership card art for this tier. Drop in a JPG, PNG or GIF and it uploads automatically.
—	+ Rewards	Extra perks attached to the tier. See Tier rewards.

Referral sub-fields

Only shown when option 13 is on.

Field	What it means
Referrer Points	Points for the person who shared the link.
Referred Points	Points for the friend who signed up with it.
Referral Link	The URL you want shared — usually your store or a landing page.
Referral Limit	Most successful referrals one customer can be paid for.
Over Rule Invite	Lets a referral pull someone into an invitation-only tier, overriding the restriction.
Only Converted User	On = the referrer is only paid once the friend actually buys, not just signs up.
Order Count	(Only with Only Converted User on) How many orders the friend must place. Defaults to 1.
Minimum Spend Points	(Only with Only Converted User on) Minimum spend before the referral counts.

Tier rewards

On the Rewards step, click + Rewards, choose a type, fill the one field it asks for, then click Add. Repeat for as many perks as you want. Each added perk appears as a grey card with a bin icon to remove it.

Reward type	What it does	What you enter
No Reward	A placeholder with no payout.	Nothing
Collectible	Gives a digital collectible — artwork the customer collects.	Pick from your collectibles
Points	A flat points bonus.	Number of points
Point X3	A points multiplier perk.	The multiplier value
Point X	A points multiplier perk (custom).	The multiplier value
Tier Invitation	Invites the customer into another tier. This is how you fill invitation-only tiers.	Pick the tier

How to set up a tier

1. Go to Tiers → + Create Tier.
2. Information step — type the name and description, choose the threshold type, set the start and end of the range.
3. Decide invitation only (usually off for your entry tier).
4. Turn on Allow rewards on scan if you use product scan codes, then pick the scan reward type and value.
5. Set the point spending ratio — e.g. Dollar Redeem 1, Points Spent 100.
6. Click Next.
7. Rewards step — turn on points on each order completed, choose pre-tax or not, and set the point earning ratio (e.g. 5 points per 1 dollar).
8. Enter the review reward value. Use 0 if you don't want it — the field is required either way.
9. Turn on the referral program if you want one and fill in the referrer/referred points, link and limit.
10. Upload a wallet image.
11. Add any + Rewards perks.
12. Click Submit.

You'll get a "Loyalty tier created successfully" toast and land back on the Tiers list.

The Next button doesn't check your work

All validation happens when you press Submit. If something's missing you'll see "Please fix the errors in the form" and the app jumps you back to whichever step has the problem.

To edit a tier: Tiers list → pencil icon. To delete one: the red bin icon, then confirm.

Reading the Tiers table

Column	Meaning
Action	Edit (pencil) and Delete (bin).
Invite Only	Yes/No — whether customers can only get in by invitation.
Tier	The tier name.
Range	The start–end band.
Type	The threshold type (points, points_earned or orders).
PER	Point Earning Ratio — points per dollar, as a decimal. 5 per $1 shows as 5.
PSR	Point Spending Ratio — dollars per point. $1 per 100 points shows as 0.01.
Allow Authcode	Allowed / Blocked — whether scans pay out for this tier.
Scan Reward	The scan reward value.
Referral Status	Enabled / Disabled.

Common questions

Do I need a tier at all? Yes. The tier is what holds your earning and spending rates, so nothing is awarded without one.

What happens if my ranges overlap? A customer could qualify for two tiers at once and the result becomes unpredictable. Make each range start where the previous one ended.

How do customers get into an invitation-only tier? Give another tier a Tier Invitation reward pointing at it, or turn on Over Rule Invite in a referral rule.

Should I use Current Point Balance or Overall Points Earned? Use Overall Points Earned if you don't want customers demoted for spending their points — which is what most stores want. Use Current Point Balance if the tier should reflect what they're holding right now.

Related pages

• Campaigns
• Labels, tags & badges
• The rewards page
• Things to watch out for