SEO Setup

Optimize your platform for search engines to improve discoverability and organic traffic.

Overview

Configure SEO settings to ensure your content is properly indexed and ranked by search engines.

Meta Information

Default Meta Tags

Set platform-wide defaults:

Title Tag

• Format: [Page Name] | [Brand Name]
• Length: 50-60 characters

Meta Description

• Compelling summary of your page
• Length: 150-160 characters

Open Graph Tags

For social media sharing:

• og:title
• og:description
• og:image
• og:type

Twitter Card

• twitter:card
• twitter:title
• twitter:description
• twitter:image

Page-Specific Meta

Override defaults for:

• Homepage
• Product pages
• Category pages
• Custom pages

Structured Data

Schema Markup

Implement schema for:

Organization

{
  "@type": "Organization",
  "name": "Your Brand",
  "url": "https://yourbrand.com",
  "logo": "https://yourbrand.com/logo.png"
}

Product

{
  "@type": "Product",
  "name": "Product Name",
  "description": "Product description",
  "brand": "Your Brand"
}

LocalBusiness

For store locations:

{
  "@type": "LocalBusiness",
  "name": "Store Name",
  "address": {...},
  "geo": {...}
}

Sitemap

XML Sitemap

Auto-generated sitemap includes:

• All public pages
• Product pages
• Category pages
• Blog posts
• Location pages

Sitemap URL: https://yourdomain.com/sitemap.xml

Sitemap Configuration

• Update frequency
• Priority settings
• Excluded pages

Submit to Search Engines

Submit your sitemap to:

• Google Search Console
• Bing Webmaster Tools

Robots.txt

Configure crawling rules:

User-agent: *
Allow: /
Disallow: /admin/
Disallow: /api/

Sitemap: https://yourdomain.com/sitemap.xml

URL Structure

Best Practices

• Use descriptive, keyword-rich URLs
• Keep URLs short and readable
• Use hyphens to separate words
• Avoid special characters

Examples

Good:

• /products/organic-flower-strains
• /locations/denver-dispensary

Bad:

• /prod?id=12345
• /page.php?cat=3

Performance Optimization

SEO factors affected by performance:

Page Speed

• Optimize image sizes
• Enable caching
• Minimize CSS/JS
• Use CDN

Mobile Optimization

• Responsive design
• Mobile-friendly navigation
• Touch-friendly elements

Core Web Vitals

Monitor and improve:

• Largest Contentful Paint (LCP)
• First Input Delay (FID)
• Cumulative Layout Shift (CLS)

Analytics Integration

Google Analytics

Track SEO performance:

1. Create GA4 property
2. Add tracking code
3. Configure goals and conversions

Google Search Console

Monitor search performance:

1. Verify site ownership
2. Submit sitemap
3. Monitor indexing status
4. Review search queries

Content Optimization

Keywords

Research and target:

• Primary keywords
• Long-tail keywords
• Local keywords

Headings

Proper heading hierarchy:

• H1: Page title (one per page)
• H2: Main sections
• H3-H6: Subsections

Image Optimization

• Descriptive file names
• Alt text for all images
• Compressed file sizes
• Responsive images

Next Steps

• Legal Documents
• Going Live Checklist

Related Resources

• SEO Settings
• Profile Information