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Introduction to Batch Commerce
Batch Commerce is the online store your customers actually shop in. When a brand sets up a site on the Batch platform, this is what visitors see: the product pages, the search, the cart, the checkout, and the rewards that come with it.
One installation serves many brands. Which store a visitor lands on is decided by the web address they arrive at, so every brand gets its own look, its own product range and its own rules while sharing the same underlying shop.
What a shopper can do
| They want to | They use |
|---|---|
| Look around | Browse by brand, category, tag or strain, or search |
| Decide on something | Product pages with photos, details and customer reviews |
| Buy it | A cart, then checkout with delivery, pickup or shipping |
| Pay | Card, bank-linked payment, or a gift card |
| Get something back | Points, rewards, campaigns and collectibles |
| Keep track | Order history, receipts, saved addresses and notifications |
What makes it different from an ordinary shop
Three things shape almost everything on the storefront.
It is built for regulated retail. Depending on how the brand configures it, shoppers may have to confirm their age before seeing anything, and may have to photograph an ID document before completing an order. These steps are not decoration — they gate the purchase.
Where you are matters. Products, prices and availability are tied to a physical location: the store, dispensary or warehouse fulfilling the order. Pick a different location and the catalogue can change.
Shopping earns things. Points, rewards, campaigns and collectibles are part of the shop rather than a separate loyalty portal bolted on beside it.
How the pages are put together
Brands do not each get a hand-built website. A store page is assembled from a list of sections — a hero banner, a product carousel, a gallery, a leaderboard — chosen and ordered per site. That is why two Batch stores can look completely different while behaving identically at checkout.
The practical consequence for anyone reading these pages: not every feature described here appears on every store. A brand chooses which sections to show, which sign-in methods to offer, and which payment providers to accept. Where something is optional, these pages say so.
Related pages
- Creating an account
- Age and ID verification
- Finding products
- Placing an order
- Batch Commerce API — the endpoints behind these screens