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Email Notifications
Configure and manage email communications with your customers.
Overview
Set up automated and manual email notifications to keep customers informed and engaged.
Email Types
Transactional Emails
System-triggered emails:
Account:
- Welcome email
- Email verification
- Password reset
- Account changes
Orders:
- Order confirmation
- Shipping confirmation
- Delivery notification
- Refund confirmation
Loyalty:
- Points earned
- Tier advancement
- Reward available
- Points expiring soon
Product:
- Product scan confirmation
- Authentication verified
- Collectible claimed
Marketing Emails
Promotional communications:
- Product launches
- Sales and promotions
- Newsletter
- Event invitations
- Re-engagement campaigns
Automated Campaigns
Behavior-triggered sequences:
- Welcome series
- Abandoned cart
- Post-purchase follow-up
- Win-back campaigns
- Birthday emails
Email Configuration
SMTP Setup
Configure your email sending:
- Navigate to Settings > Email > SMTP
- Enter SMTP server details:
- Host
- Port
- Username
- Password
- Encryption (TLS/SSL)
- Set from address
- Set from name
- Test connection
Recommended Providers:
- SendGrid
- Mailgun
- Amazon SES
- Postmark
- SMTP.com
Sender Information
Configure sender details:
- From Name: Your Brand Name
- From Email: noreply@yourbrand.com
- Reply-To Email: support@yourbrand.com
- Support Email: support@yourbrand.com
Email Branding
Customize email appearance:
- Logo
- Header color
- Footer color
- Font selection
- Button style
Email Templates
Accessing Templates
Navigate to Settings > Email > Templates.
Editing Templates
Customize each email type:
- Select template
- Edit content:
- Subject line
- Preheader text
- Body content
- Call-to-action
- Use variables for personalization
- Preview email
- Save changes
Template Variables
Dynamic content placeholders:
Customer:
{{customer.name}}{{customer.email}}{{customer.points}}{{customer.tier}}
Order:
{{order.number}}{{order.total}}{{order.items}}{{order.shipping_address}}
Product:
{{product.name}}{{product.image}}{{product.price}}
Loyalty:
{{points.earned}}{{points.balance}}{{reward.name}}{{tier.name}}
System:
{{brand.name}}{{brand.logo}}{{current_year}}
Custom Templates
Create new email templates:
- Click Create Template
- Choose starting point:
- Blank template
- Duplicate existing
- Import HTML
- Design email:
- Drag-and-drop editor
- HTML editor
- Plain text version
- Set trigger conditions
- Test and activate
Email Design
Best Practices
Subject Lines:
- Keep under 50 characters
- Create urgency or curiosity
- Personalize when possible
- A/B test variations
Content:
- Clear hierarchy
- Scannable layout
- Single call-to-action
- Mobile-responsive design
Images:
- Optimize file size
- Include alt text
- Don't rely solely on images
- Brand consistency
Responsive Design
Ensure mobile compatibility:
- Single column layout
- Large touch targets (44px minimum)
- Readable font sizes (14px+)
- Condensed content
- Test on multiple devices
Sending Emails
Manual Sends
Send one-off emails:
- Navigate to Customers
- Select recipients:
- Individual customer
- Customer group
- Filtered list
- Choose template or create custom
- Preview email
- Send or schedule
Automated Sends
Set up automatic triggers:
Event-Based:
- Customer registration
- Purchase completion
- Points earned
- Tier change
Time-Based:
- Birthday (on birth date)
- Anniversary (join date)
- Scheduled campaigns
- Drip sequences
Behavior-Based:
- Abandoned cart (1 hour)
- Browse abandonment
- Inactive for X days
- Points expiring soon
Email Lists & Segmentation
Subscriber Management
Manage email subscribers:
- Opt-in/opt-out
- Subscription preferences
- Email frequency caps
- Suppression lists
Segments
Target specific groups:
- All customers
- Loyalty tier
- Purchase behavior
- Location
- Engagement level
- Custom segments
Compliance
CAN-SPAM Act
Required elements:
- Accurate from information
- Truthful subject lines
- Include physical address
- Clear unsubscribe option
- Honor opt-outs promptly
GDPR
For EU customers:
- Explicit consent
- Easy opt-out
- Data access requests
- Right to deletion
- Privacy policy link
Double Opt-In
Verify email addresses:
- Customer subscribes
- Verification email sent
- Customer clicks confirm
- Subscription activated
Testing
Test Emails
Send test before launching:
- Preview in email editor
- Send test to yourself
- Check on multiple clients:
- Gmail
- Outlook
- Apple Mail
- Mobile apps
- Verify links
- Check personalization
A/B Testing
Test email variations:
- Subject lines
- Send times
- Content variations
- Call-to-action
- From name
Analytics
Track email performance:
Delivery Metrics:
- Sent count
- Delivered count
- Bounce rate
- Delivery rate
Engagement Metrics:
- Open rate
- Click-through rate
- Click-to-open rate
- Conversion rate
List Health:
- Subscriber growth
- Unsubscribe rate
- Complaint rate
- Active subscribers
Revenue:
- Revenue per email
- Average order value
- Attributed sales
Troubleshooting
Low Open Rates
Improve with:
- Better subject lines
- Send time optimization
- List cleaning
- Re-engagement campaigns
High Bounce Rate
Fix by:
- Validate email addresses
- Remove hard bounces
- Double opt-in
- Regular list cleaning
Spam Complaints
Reduce by:
- Clear opt-in process
- Relevant content
- Proper frequency
- Easy unsubscribe
Deliverability Issues
Ensure delivery:
- Authenticate domain (SPF, DKIM, DMARC)
- Warm up IP address
- Monitor sender reputation
- Clean email list
- Avoid spam triggers
Best Practices
Frequency
- Don't overwhelm customers
- Respect preferences
- Segment for relevance
- Monitor unsubscribe rates
Personalization
- Use customer name
- Relevant product recommendations
- Behavior-based content
- Location-specific offers
Timing
- Test send times
- Consider time zones
- Day of week matters
- Avoid holidays (usually)
Value
- Provide useful content
- Exclusive offers
- Educational content
- Early access